Meeting/Event Information

In July 2012, Tracy Weise of Weise Communications found herself at ground zero following one of the nation’s largest mass casualty shooting events, with 12 fatalities and 58 injured. Responsible for the Medical Center of Aurora’s crisis communications response to the media, Tracy and her team fielded more than 300 calls from reporters and producers in the first 36 hours following the shootings. And that was just the start of the news cycle. As President of one of Denver’s most successful integrated communication agencies specializing in advertising, marketing and public relations, Tracy has many valuable lessons to share, including her firm’s unique blueprint for Communicating in a Crisis.