Meeting/Event Information

How can strategic communications move beyond awareness to drive real change? This session explores how strategic communications and integrated marketing campaigns can shift dominant narratives and mobilize communities around complex social challenges. Through a case study of a multilingual public education campaign, we’ll examine how communications strategies, cross-sector partnerships, and culturally responsive outreach engaged diverse communities to reduce stigma and inspire collective action. Attendees will gain practical insights on designing communications strategies that move audiences going beyond messaging to action.

Meet Your speaker

Kristen Caloca

Kristen Caloca is the Founder & CEO of Kairos Impact Strategies, where she helps mission-driven organizations align strategy, story, and internal systems to drive measurable, lasting social change. She partners with nonprofits, philanthropy, and public agencies to navigate growth, crisis, and complex moments of change with clarity and purpose. With more than 23 years of experience, Kristen has guided leaders across the public, private, and philanthropic sectors through high-stakes advocacy, strategic communications, and large-scale campaigns. Her work spans narrative change, coalition-building, and organizational alignment, helping leaders turn bold ideas into effective action. Previously, she led partner initiatives at a nonprofit using communications to advance social change and served as a senior leader at Mercury Public Affairs, an international agency working with prominent civic leaders including former Los Angeles Mayor Antonio Villaraigosa and California Assembly Speaker Fabian Núñez.