Meeting/Event Information

Join us for our upcoming exclusive and informative event, Bridging the Gap: Journalists' Insights for PR Professionals. This event features a panel of experienced journalists who will share best practices and proactive tips to enhance relationship-building between the media and public relations professionals. Panelists will also provide valuable insights into the dynamics of journalism, what topics their publications tend to feature, preferred pitching methods, strategies for fostering effective relationships, and more. 

This interactive luncheon is the perfect opportunity for public relations professionals to gain direct access to the minds of local journalists, understand their perspectives, and improve PR strategies. Whether you're a seasoned PR expert or just starting in the field, this event will provide valuable insights that can elevate your media outreach efforts.

Meet the Panelists

Lilian Vasquez - KVCR 91.9 Radio & KVCR-TV

Lillian has worked for KVCR, the public radio and television station serving the Inland Empire. She is currently the radio host of Lifestyles with Lillian Vasquez (Lifestyles is a lighthearted program that takes a fresh look at arts, culture and issues across our unique region) and Inland Edition (a public affairs program that provides information from community leaders, officials, and experts on everything from health to education, housing, nutrition, economics, and local resources in Inland Southern California). She reports, produces and hosts a variety of programs for KVCR television. She writes and produces monthly pledge specials that allow KVCR to raise funds by encouraging viewers to become members. Some of the pledge productions have been produced for national distribution. She has traveled across the country and internationally to conduct interviews for television projects.

Manny Sandoval - Inland Empire Community News & Sandoval Communications

Manny Sandoval is an accomplished media professional and IE native. He is a proud owner of the Inland Empire Community News and Sandoval Communications, a thriving PR firm based in Redlands, Calif. He holds an associate's degree in radio broadcasting from SBVC, a bachelor's degree in mass communication from CSUSB, and a master's degree in strategic communication from CBU. Prior to his success as a business owner, Manny worked for CBS Radio (now Audacity) in Los Angeles. There, he was responsible for managing audio boards and coordinating on-air promotions as a board operator at 97.1 AMP Radio; where he had the privilege of calling his media idol, Carson Daly a co-worker. He also worked as a PR specialist for the San Manuel Band of Mission Indians Tribal Government. In 2019, Manny was recognized as one of the top 30 community leaders under the age of 30 by California State Assembly Majority Leader Eloise Gomez Reyes.

Ken Crawford - The Riversider Magazine

Ken Crawford is the Editor at Large for The Riversider Magazine.

Yvette Walker - southern California business report

Walker The Southern California Business Report is a program dedicated to highlighting successful businesses and the people behind them in Southern California and beyond. Yvette Walker interviews the incredible people behind these businesses that range from awe-inspiring sole proprietors to world-renowned organizations.