Meeting/Event Information

From consistent messaging and boosting staff confidence to effective crisis management and increasing exposure, there are numerous reasons why clients should be trained to interact with media outlets. However, not every client is equipped to interact successfully with the media. Don’t go into your next media interview unsure of what to say or how to say it!

Join Briana Pastorino, Director of Public Relations at Loma Linda University Health, for April's workshop: Media Training for You and Your Client.

Learn how to:

• Effectively interact with journalists during press conferences/interviews
• Adequately prepare your clients/subject matter experts for interactions with the media
• Prepare for interviews and respond to questioning appropriately with simple tactics
  
• Apply the same principles to social media and other digital media platforms

About Briana Pastorino
Briana Pastorino is the Director of Public Relations at Loma Linda University Health, with 12 years in the industry and five years as a journalist. She holds a B.A. in communication and media studies from California State University-Long Beach. Briana created the training Loma Linda University Health physicians must complete prior to speaking with external media. Her experience has allowed her to garner a successful track record of national and international media placements, including The Los Angeles Times, The Washington Post, and 60 Minutes.