5 Reasons to Receive the APR
Posted by DeannaHendrick on Apr. 27, 2024 / Subscribe
In the dynamic and ever-changing world of public relations, where communication strategies shape perceptions and drive impact, professionals are constantly seeking ways to stand out and excel. One powerful tool for career advancement and expertise is through earning an Accreditation in Public Relations (APR). This credential not only validates a practitioner's skills and knowledge but also opens doors to new opportunities and enhances credibility in the field. Don’t just take our word for it. See what our members have to say:
“Earning my APR is one of my most cherished professional accomplishments. It pushed me to go beyond tactical delivery to understand the 'whys' and purpose behind our profession. The APR has taught me how to execute meaningful campaigns backed by research and strategy, ultimately giving me a greater respect for the public relations industry.” Jessica Newton, APR
“I’ve changed a lot over the years, but the APR has not. It still represents your level of professionalism in the practice of public relations.” Janice M. Newman, APR
"Earning the APR re-energized my PR/communications career. Not only did the APR process enhance my skills in these ever-evolving fields and make me a better employee, it provided another opportunity to maintain my commitment to lifelong learning." Stephanie Graham, APR
“Earning my APR was a proud accomplishment. It shows that my knowledge, skills and abilities are exemplary. I encourage PR professionals to earn the esteemed accreditation. “Dr. Mary Ann Pearson, APR
"Every serious PR professional should at least consider earning the APR certification. For one, an APR recognition demonstrates to employers, clients and colleagues that you have serious competence and expertise in our profession. Just as important, the APR shows you are a believer in lifetime learning and striving to stay abreast of the rapidly changing and evolving landscape of professional communications.” Chris Perez, APR
See the full list of active PRSA-IE members who’ve earned the APR here.
If would like to learn more about what it takes to earn your APR, take advantage of these resources from PRSA National:
If you are ready to take the leap to help advance your career and earn the APR, you can now prepare using fully online resources. Additionally, you can apply at any time during the year, start when you want, and join any online cohort at your convenience! This means you don't have to go it alone; you can find someone "virtually" or in-person to partner with as a study buddy or a mentor. The Inland Empire Chapter of PRSA can help you find the resources you need, locally or online. Contact [email protected] to get started.
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