Blog

5 Minutes with Janice Newman: Ethics & Leadership

Posted by admin on Sep. 16, 2016  /  Subscribe 0

5 Minutes with Janice Newman, APR

-Ethics & Leadership-

Since the focus is on “Ethics” this month, we should take a little time to reflect on what that means.  What does that mean to me as a leader in the group.

As a member of the Public Relations Society of America, each of us has agreed to conduct our professional lives in an ethical manner.  We set the example to others to assure that our actions:

•       serve the public good
•       maintain the integrity of our reputation
•       adhere to the highest standards of accuracy and truth.

As leaders in our chapter, our responsibility to adhere to those standards of conduct are especially important.  The other members look upon us as examples. 

When are actions reflect our words, we clearly demonstrate that we believe in those professional values.  We are not just paying “lip service” to principles prescribed in a document.

 In the classic “parent/child” relationship, the child looks toward the adult for cues about how to behave.  The parent serves as an example to the child.

 Although chapter leadership is in a more dynamic relationship to the members, the same principle applies to the relationship.  The members look toward the leaders for cues on how to conduct themselves professionally. 

 That basic concept makes it more imperative that the leaders follow the accepted rules of conduct.  Others are observing that behavior and decide what actions are appropriate for their own situations.

 For more information about PRSA’s Code of Ethics, go to www.prsa.org.

                                                #  #  #  #

Return to list