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Social Media Coordinators, Anyone?

Posted by on Jan. 29, 2010  /  Subscribe 0

Hi, I'm testing our new auto blog system within StarChapter, the association management web-based system that drives our new PRSA-CIEC website.

This post is the first using the Board Blog feature (thanks, Allan and crew!).

Here's a quick question: how many firms do you know that have some kind of dedicated position for handling social media functions within the marketing and communications team? This is the person who would be responsible for the job duties captured so completely by business consultant blogger Nathan Gilliatt WAAAAAAAAAY back in Nov. 2006 (source: http://net-savvy.com/executive/defining-social-media-relation.html).

If you know of some organization or corporation that has such a dedicated person (we're talking full-time, paid staff or outsourced position), please comment!

ANY OUT THERE? SOCIAL MEDIA COORDINATOR:

1. Coordinate the development and implementation of social media engagement strategy and policies, including blogging policy, formal blogger relations programs and social media monitoring programs.
2. Train functional groups (such as marketing, communications, and HR) on the technology and culture of social media as it relates to their roles.
3. Serve as the primary contact for external service providers and vendors who support the monitoring of, and engagement with social media.
4. Coordinate company's tactical response to social media issues.
   o Consult with internal groups on appropriate responses to social media issues. Advise on the likely response of online communities to the company's plan.
   o Coordinate company response to social media crises; track engagement by appropriate groups (internal and external).

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