APR is Gold in 2014
Posted by SEC2021 on Mar. 26, 2014 / Subscribe 0
The APR is turning 50 in 2014. Given its continued importance to PRSA and the public relations profession, the PRSA Board of Directors is marking the milestone by investing in the program’s future. PRSA recently announced a plan to work with the Universal Accreditation Board (UAB) and a third-party expert to enhance the profile and prestige of the APR Credential. Rest assured, abandoning Accreditation is not an option that PRSA is considering.
To assist with this project, PRSA has retained the Organizational Performance Group (OPG), an organizational development consulting firm in Hamden, Conn. OPG is familiar to PRSA, as we’ve previously engaged the company and its principal, Laura Freebairn-Smith, to conduct leadership development and team building exercises with the PRSA Board of Directors.
OPG will be using a variety of tools — including discussions with key volunteer and staff leaders, data analysis, surveys, interviews, focus groups, benchmarking and meta analysis — to explore the APR’s potential and identify avenues for improvement. Specifically, OPG will be seeking input from a variety of stakeholders from different perspectives on:
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Strengths and weaknesses of the current APR
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Pros and cons of maintaining the APR
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Desired services for APR holders
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Suggestions for improvements
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Strategies for supporting Accreditation and marketing it to PRSA Members and employers.
A formal report on actionable recommendations to enhance the profile and prestige of the APR Credential will be provided to PRSA in August, and to the Leadership Assembly in October.
The Inland Empire Chapter is announcing its guided process will begin August 1st. Candidates can find more information under APR on the chapter web site.
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